Postfeminism: Cultural Texts and Theories by Stéphanie Genz

By Stéphanie Genz

This booklet is the 1st introductory textual content on postfeminism. It presents an fundamental advisor that either surveys and seriously positions the most matters, theories and modern debates surrounding the time period. The publication analyzes postfeminism's underpinnings and important contexts, diverse definitions and meanings in addition to well known media representations.Adopting an inclusive and interdisciplinary strategy, the authors situate postfeminism relating to past feminisms and deal with its manifestations in pop culture, academia and politics. They draw on a variety of renowned examples and case experiences to debate such diversified subject matters as Backlash, lady energy and Chick-lit, Postmodern Feminism, Queer Feminism, 3rd Wave Feminism and company tradition. The obtainable, straightforward layout permits scholars and academics to discover the various postfeminist panorama in addition to learn particular models of it. The textual content is key analyzing for all scholars and lecturers looking a close and entire figuring out of postfeminism.

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Extra resources for Postfeminism: Cultural Texts and Theories

Example text

It is argued that the elimination of all totalising and essentialist discourses and the ensuing post-theoretical positions – such as postfeminism – cause a perplexing multitude of differences. As a result of this multiperspectival stance, the post-theoretical subject is seen to be stranded in a decentred realm of detachment and apathy in which taking a position becomes an almost impossible task. Post-theory is criticised for adopting the ‘fantasy of capturing . . heterogeneity in [its] “readings” by continually seeking difference for its own sake’ (Bordo 39).

The politics of feminism has undeniably changed for a post-second wave generation, and both postfeminism and third wave feminism, for example, are produced in an altered cultural and political climate than were 1960s and 1970s strands of feminism. 40 Instead, as Banet-Weiser suggests, ‘feminisms exist in the present context as a politics of contradiction and ambivalence’ (210). Shelley Budgeon characterises this shift as a move from modernity to postmodernity: Feminism is fundamentally an emancipatory discourse as it has its origins in modernity and a liberal humanist political philosophy which emphasizes universal rights to equality, but as movement is made towards postmodernity, increasing differentiation problematizes the notion of universality itself, resulting in fragmentation and the questioning of unity.

According to this optimistic formulation, women choose the life they want and inhabit a world centred in what Elspeth Probyn calls choiceoisie, which envisions all major life decisions as individual options rather than culturally determined or directed necessities. This postfeminist version of the American dream (with its celebration of individualism) is seen to be entirely available to those who work hard enough. ‘Being empowered’ becomes synonymous with ‘making the most of oneself ’ and ‘pleasing oneself ’ and in this way, the second wave’s challenging collective programme of equal opportunity is transformed into atomised acts and matters of personal choice.

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