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Additional info for Four Screenplays: Studies in the American Screenplay
Each section includes common “a la carte” items from which you can pick and choose. Many sections also include a “From the Field”box that reprints an actual survey used by an organization or developed by a survey expert. These entries are like “prix fixe” or set menus that you can adapt in their entirety. Start by looking at the employee satisfaction and engagement surveys in Chapter 6, as they are in many ways summary surveys encapsulating the concepts in all of the other surveys. Then look at other chapters that correspond to your areas of particular interest.
9. Don’t Forget to Offer a “Not Applicable” or “I Don’t Know” Option Survey results are distorted when respondents who don’t have an opinion are forced to commit to one. Moreover, it frustrates the respondents, and they tend to abandon the survey. 10. ) during the time the survey is administered. 39 This page intentionally left blank Part Two Perfect Phrases This section categorizes hundreds of survey items for you to pick from as you put together the employee survey that’s right for your organization and the kind of learning and insight you’re looking for.
That is, they yield insights that can be translated into action. If an organization cannot make a direct link between the survey and some eventual action, it may as well not conduct the survey. Employees are justifiably demoralized when they conclude that their employer thinks so little of their opinions. They would rather the organization be honest and not go through the pretense of asking employees what they think. The bottom line: know that your management team is open to take action of some kind before you begin.