#FANS - Comprendre la nouvelle génération hyper-connectée by Anthony Zameczkowski

By Anthony Zameczkowski

#Fans ou remark les nouvelles applied sciences donnent aux lovers le pouvoir de transformer et redéfinir le monde des médias?

Ce sont aujourd’hui les Millennials, ces jeunes gens connectés à net et aux réseaux sociaux qui choisissent -sans plus aucun intermédiaire- ce qu’ils veulent regarder, écouter ou lire à partir de leur écran. Les fanatics, issus de cette génération connectée, ne se contentent plus aujourd’hui d’absorber passivement les informations vues sur le internet. Ils “likent”, “délikent”, commentent, partagent, communiquent, échangent et créent du contenu. Ils choisissent ce qu’ils veulent consommer et ils produisent ce qu’il veulent diffuser sur le web.

Les plateformes sociales telles que YouTube, Vine, Twitter ou Instagram ont ainsi fait naître de véritables célébrités, des créateurs de contenus, avec lesquels les lovers ont une relation directe et authentique. Le pouvoir de ces lovers aujourd’hui est devenu tel que les rouages de l’industrie des médias, de los angeles musique, de los angeles publicité, du cinéma, de l’édition, des jeux vidéos, mais aussi los angeles politique et le recreation en sont bouleversés et en pleine mutation.

#Fans explique en profondeur los angeles teneur de ces changements dans chacun de ces secteurs. Ce livre dévoile aussi les clés pour comprendre davantage cette génération connectée et donne des conseils aux professionnels pour mieux s’adresser aux Millennials.

Plus qu’un livre, #Fans est un proposal qui se position sous l’angle des lovers et met en avant cette révolution en marche sur le net, dans l’industrie des médias et dans bien d’autres secteurs.

Un ouvrage sur les fanatics doit aussi savoir parler aux lovers. Ainsi, parallèlement à sa model papier, le livre a sa chaîne YouTube rassemblant toutes les vidéos auxquelles il fait référence et d’une web page Facebook.

John wooden, fondateur de l’ONG Room To Read
« J’ai quitté Microsoft il y a fifteen ans pour créer Room to learn pour donner accès à l’éducation aux enfants des will pay en développement. Ce livre pertinent explique effectivement remark une employer comme los angeles nôtre peut tirer parti d’une communauté de fanatics passionnés devenus puissants grâce aux nouvelles applied sciences afin d’atteindre ses objectifs plus rapidement. »

Jasper Donat, fondateur et PDG du competition YouTube Fanfest
« Cette nouvelle génération de enthusiasts peut être décrit avec trois mots simples : authenticité, accessibilité et interactions. #FANS explique cette révolution des médias d’une manière efficace tout en offrant d’excellents conseils pour mieux la...

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Extra info for #FANS - Comprendre la nouvelle génération hyper-connectée sur YouTube, Twitter, Instagram, Vine...

Example text

C’était un échec parce que mon gâteau est tombé en ruine. J’aime quand même tes vidéos. » Ces fans écrivent des messages d’amitié voire d’amour à leurs célébrités. Les mots postés sont simples et spontanés et sont la preuve qu’une véritable interaction existe entre les fans et leur vedettes. com/hmxoe7h � Sorry no video yesterday. Car broke down and a bunch of other bs I had to deal with. Back today ! » � Désolée, pas de vidéo hier. Voiture en panne et un tas d’autres conneries (c********) que j’ai du gérer.

En général poussés par leurs parents, certains jeunes enfants, âgés de moins de dix ans sont mêmes devenus des stars YouTube. À seulement 8 ans, Evan est sans doute l’une des plus jeunes célébrités de la plate-forme. Sa chaîne EvanTubeHD, créée en 2011, compte plus d’1 million d’abonnés. Sa spécialité ? Il parle de jouets et autres jeux vidéo. Evan aime commenter, déballer, essayer, construire tous types de jouets. Il y a deux ans, le jeune garçon s’est filmé en train d’ouvrir et de tester un jeu de pâte à modeler à l’effigie des Angry Birds, de célèbres oiseaux colorés.

De temps en temps, j’ai l’impression que vous êtes la seule chose qui me garde saine. com/o46xy2w � Happy Friday Everyone ! I just finished my last book and am looking for a new series to read. Any suggestions ? » � Bon vendredi à tout le monde ! Je viens juste de terminer mon dernier livre et je cherche une nouvelle série à lire. Des suggestions ? com/prma6vc � Need your help for a vid ! Who are some of your favorite mainstream actors these days ? » � Besoin de votre aide pour une vidéo ! Qui sont vos acteurs préférés ?

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