Business Leader Profiles for Students by Sheila M. Dow, Gale Group

By Sheila M. Dow, Gale Group

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Detroit: Gale Research L e a d e r P r o f i l e s f o r S t u d e n t s Steven Appleton Overview Micron Technology, Inc. When Steve Appleton became chairman and chief executive officer (CEO) of Micron Technology in 1994, his role was to guide the semiconductor manufacturing company through a turbulent time. With increasing competition from Japanese manufacturers and the company’s management in turmoil, the then-34 year old Appleton provided the direction and leadership necessary to maintain Micron’s dominance in the industry.

Idaho Business Review, 26 September 1994. MacLellan, Andrew. ” Electronic News, 5 February 1996. Who’s Who in America. New Providence, NJ: Marquis, 1996. B u s i n e s s L e a d e r P r o f i l e s f o r S t u d e n t s Minoru Arakawa Overview Since 1980, Minoru Arakawa has served as president of Nintendo of America, a subsidiary of Nintendo Ltd. Under his leadership, the company grew to become a major provider of computer games and software to American consumers. Forced in the mid-1990s to shift strategies, the company remained a viable competitor in the industry and has made internal changes, such as developing more resources in-house, to continue as a force in this highly competitive industry.

It runs its plants at about 90 percent capacity while other manufacturers run at 60 to 70 percent, enabling Micron to keep production costs low. 5 billion test facility in Lehi, Utah, in 1995, but has decided not to open the plant until market conditions warrant. Chronology: Steven Appleton 1983: Joined Micron Technology as a factory worker. 1994: Appointed chairman and chief executive officer of Micron. 1996: Fired and re-hired as chairman and chief executive officer. 1996: Micron received ISO 14001 certification for environmental standards.

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