By Cheryl Nakata
Hofstede brought a tradition paradigm that has been greatly influential in overseas business. However, its relevance in mild of culture's expanding complexity as a result of globalization has been questioned. Alternative tradition frameworks and views are offered by major students in international advertising and marketing and administration.
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Additional info for Beyond Hofstede: Culture Frameworks for Global Marketing and Management
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As my former P. ” Although it is well beyond the scope of this chapter to debate this general point, there is clearly a great deal of confusion in the literature concerning the level measurement and construct in relation to crosscultural and national research. This point is aptly made in Hofstede’s (1980) original treatise through his description of the ecological fallacy. , 1994), with entire volumes focusing on the topic, such as F. Dansereau and F. Yammarino’s annual Advances in Cross-Level Organizational Research series.