The Changing Consumer: Markets and Meanings (Studies in

Format: Paperback

Language: English

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Size: 13.99 MB

Downloadable formats: PDF

For instance, if you are studying the homeless, you are not likely to be able to find good lists of homeless people within a specific geographical area. Promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. Others need managing carefully, especially in the early stages of a relationship. Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your organisation always strives to do the the right thing.

Pages: 176

Publisher: Routledge; 1 edition (January 20, 2002)

ISBN: 041527043X

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