Routledge Library Editions: Consumer Behaviour: Consumer

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 11.59 MB

Downloadable formats: PDF

Q-sort technique - the respondent if forced to construct a normal distribution by placing a specified number of cards in one of 11 stacks according to how desirable he/she finds the characteristics written on the cards. Behavioural models are based on empirical evidence showing that managers are less systematic, less reflective, more reactive and less well organised than the classical model projects managers to be. Next CMRE Prep Course: November 21-22, 2016 - Click here for more information.

Pages: 198

Publisher: Routledge (November 25, 2014)

ISBN: 1138832456

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