Retail Supply Chain Management: Quantitative Models and

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Language: English

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This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets. Each element of the marketing mix should be taken into consideration as the program is developed, for they are the core of the marketing effort. Within each of these levels, decision making can be classified as either structured or unstructured. International Marketing Research follows the same path as domestic research, but there are a few more problems that may arise.

Pages: 340

Publisher: Springer; 2009 edition (June 29, 2009)


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