Rand McNally 2004 Commercial Atlas & Marketing Guide: 2

Format: Hardcover

Language: English

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Size: 14.33 MB

Downloadable formats: PDF

The other form of marketing research centres not around a specific marketing problem but is an attempt to continuously monitor the marketing environment. Market research -- or the process of gathering, analyzing and interpreting information about a market to determine past, present and future customers for a product or service -- can occur in a variety of ways. That much writing in itself is extremely difficult. The best way to get an idea is to see if there are any pay-per-click (PPC) advertisers bidding on “law of attraction” keywords in Google Adwords.

Pages: 582

Publisher: Rand McNally & Company; 135 edition (January 2004)

ISBN: 0528853384

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