Profiting from Intellectual Capital: Extracting Value from

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The vast majority of the guidelines apply to for-profit marketing as well. New brand launches are risky endeavours for marketers, as many fail to attract a sustainable customer base. But don’t let the sheer number of tools available drive you into analysis paralysis. Spreadsheets enable all sorts of clever analysis if you know how to do it, and it helps greatly for good analytical functionality and structure to be built into the design of the spreadsheet from the beginning.

Pages: 384

Publisher: Wiley; 1 edition (August 22, 2001)

ISBN: 0471417475

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