Demand: Cracking the Code of What People Really Desire.

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Language: English

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Examples of physical evidence include a brochure for a holiday tour, customer testimonials for a dentist, or a portfolio for a website design company. We only know that people are not clicking them. Some of the research tools include mail and web surveys, personal interviews, and focus groups. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service.

Pages: 384

Publisher: Business Plus; First Edition edition (July 1, 2011)

ISBN: 0755361768

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