Consumer Behaviour in a Week

Format: Paperback

Language: English

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Of more importance to marketers is the fact that almost twice that number, or 72.8 million mobile users, will research purchases without necessarily buying via their mobile phone in 2012. Behavioural models are based on empirical evidence showing that managers are less systematic, less reflective, more reactive and less well organised than the classical model projects managers to be. PGE team members are creative problem solvers who love ... These organizations may have built a beautiful ladder – but it may be entirely on the wrong roof!

Pages: 96

Publisher: Hodder & Stoughton; 2nd edition (September 1, 2002)

ISBN: 0340849711

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