Beyond Mobile: People, Communications and Marketing in a

Format: Paperback

Language: English

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Copywriting is one of the most important factors in obtaining high search engine rankings. Delivering content-rich mobile and video experiences is now critical to successfully reaching your B2B customers and moving them through the path to purchase. The deployment of the internet, along with its subsets, has created a number of new opportunities, as well as a range of uncertainties and burdens, particularly on consumer perceptions of service quality, service failure and recovery.

Pages: 262

Publisher: Palgrave Macmillan; Softcover reprint of the original 1st ed. 2002 edition (February 4, 2016)

ISBN: 1349430900

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